Hi, I’d like to introduce myself…

April Lui London Permanent Makeup Portriat

April Lui
London Permanent Makeup

I am a fully qualified and fully insured permanent makeup artist based in Maida Vale, London.

Originally from Singapore, I came to the UK when I was 16 to go into higher education. I returned home in the holidays and stayed with my aunt and my two cousins, who were then aged 5 and 6. One day, as my 5-year-old cousin was watching cartoons, I realised there was something different about him:


“Little cousin,” I asked, “is one of your eyebrows is missing?”


It turned out he’d used his father’s razor and shaved off his eyebrow earlier that morning – something he’d learned from his cartoons.


After that, and before nursery each day, I’d do my best to pencil in his missing eyebrow to match the other side. His teacher didn’t notice until 2 weeks later. This was my first experience of applying makeup on another person.

Before becoming a Permanent makeup artist, I completed my studies in BSc Medical Engineering at Queen Mary University and in MSc Biochemical Engineering at UCL. I then worked in the field of medical insurance while searching for a career that would satisfy my creative flair and make a real difference to people’s lives at the same time.

I realised that I had cling on to an unspoken old Chinese cultural standard. You have to be a doctor, lawyer, business owner to be seen as successful and anything creative such as makeup or designing was seen as less. Hence being a makeup artist never occurred to me as a real option.

I gave up this believe since Most of my free time throughout university and corporate career, I have chosen to use it to experiment with makeup, researching on latest skin care and makeup products, anti-aging diets, diets that would help clear up acne. ‘Beautifiying’ was what brought me the most joy. As a self taught makeup artist, I also had professional training with Academy Of Freelance Makeup.

I looked in the mirror one morning and noticed that the permanent eyeliner I had done a few years ago has faded and decided to have it topped up and have my eyebrows enhanced too. A light bulb moment struck and I told myself that I have to explore this as a potential career. And so I signed up for an experience day at Natural Enhancement.

I was standing in the corner of the treatment roomshadowing a technician perform an eyeliner treatment with a mature lady. She was almost dozing off during the treatment and there was pop music playing in the background I could see myself doing this life changing work 5 minutes into the session. ‘I like this’ After the session, the client looked in the mirror, she was smiling from ear to ear, happy with her new look. This treatment transformed her self image. She stood taller and walked out looking more confident. I was deeply inspired and moving on to permanent cosmetics was just the natural progression from being a makeup artist.

Permanent makeup is both a science and an art form. I believe that my scientific background gives me the edge to approach permanent makeup in a scientific approach, always methodical, meticulous, precise and repeatable. I believe that this edge, and my natural flair in makeup allow me to produce beautiful results consistently.

I am enthusiastic about permanent makeup. No matter your age or your reasons for permanent makeup, I will work with you and tailor a bespoke look that enhances your natural beauty.


‘This is April, helping you to wakeup with makeup!’



Good Luck! X


Here’s a little about my training and experience in the industry…


Permanent makeup is both a science and art form and every technician has a totally different skill set and level of training, it is not just as simple as drawing a set of brows and tattooing them on.

Here is just a brief overview of the in-depth knowledge required to perform permanent makeup at a very high level. I trained 1 to 1 with Multi-Award Winning Head Trainer Katy Jobbins at the Permanent Makeup Training Academy.

Medical Knowledge

  • Dermatology
  • Medical Conditions
  • Changes In The Skin
  • Contra-indications
  • Allergy Testing
  • Consultations, Medical History, & Aftercare

Colour Theory

  • Colour Theory, Permanent Makeup Pigments and Colour Mixing
  • The Study of 21 Pigments
  • Advanced Colour Correction

Technical Training

  • Needle Configurations
  • Machine management & Sterilisation
  • 7 Advanced Needling Techniques
  • Pigmenting Guidelines for Brows, Eyes, Lips
  • Total Symmetry, Convex & Concave Faces
  • Pre Drawing & Measuring Eyebrows, Lips & Eyes
  • Natural Hair Simulation, Powdered Effect Eyebrows, Combination Effect Eyebrows
  • Lip Liner, Natural Lip Blush & Full Lip Colour
  • Eyelash Enhancement, Safe & Simple Eyeliner Designs
  • Micro-Blading

Specialist Training

I have also learnt from Natural Enhancement and also Lee Na Young Aesthetic.

I Use Only the Highest Quality Permanent Makeup Pigments on All My Clients

ink-colour-pallet North East Permanent Makeup by Jo East

All the colour pigments that I use have been specifically formulated through years of research and development using only the finest grades of iron oxides and lakes, the same ingredients found in make-up giants

Lancome, Estee Lauder, Shiseido, Truco, Guerlain, MAC, Channel and Gucci

cosmetic products. All the pigments I use are medical grade and from the leading suppliers to the medical profession worldwide. All my pigments are hypoallergenic and are also designed for concealing imperfections on burns, scars, cancer, vitiligo, and cleft pallet patients. They have supreme colour concentration meaning less touch ups over the years.

All of my lip and eye pigments are fashioned after the top cosmetic manufacturer colours which remain true over the years. All the pigment bottles are sterile, heat sealed and tamper proof for your protection. Each one is encoded with lot numbers and expiration dates.

All pigment has a micron count of between 6 & 8 to the colour last in the skin. I carry the widest variety of natural permanent makeup colours which I custom blend for Blondes, Brunettes, Red Heads & Women with Silver hair. I can also order designer colours for those wanting more dramatic colour results.

Your Consultation & Your New Look Designs


Having a consultation is highly advised if you are unsure about permanent makeup. It also gives you a bit of reassurance that you are choosing the right technician for you. At your consultation we will discuss your needs and reasons for wanting permanent makeup, we can also look through pictures and discuss your like and dislikes.

Treatment & Anti-Allergy Patch Test


Permanent makeup is built up over 2 sessions, 6 weeks apart.

Session 1

We will have a design consultation prior to your treatment. Together we will create a bespoke shape that compliments your face and we will customise a colour of your choice that would suit your skin tone and hair hair colour.

We will only start the treatment when you are 100% happy with the colour and shape. Permanent makeup pigment is then carefully infused into your skin according to our agreed design and colour selection.

Your permanent makeup may appear to be very bold and darker than you may want initially, this is because permanent makeup can fade up to 70% during the healing process. This is why some ladies may find their enhancement a little disappointing at this point where others like it.

The effects of permanent makeup can be described in a similar fashion to applying nail polish. The colour will only be perfect after its second coating.

You will be provided with an after care kit and given after care advice so that you can get the best results.

Session 2

You may have your second session 6 weeks from your initial treatment. Depending on your preference, we can go slightly darker or tweak anything if you wish. If you like your current colour and shape we can simply enhance and deepen it.

Permanent makeup pigment is then carefully infused into your skin according to your agreed design and colour

You will be provided with an after care kit and given after care advice so that you can get the best results.

Patch Test

Although all of the pigments I used are hypoallergenic, new clients will be required to have a patch test done 12 hours prior to treatment even if they have had permanent makeup previously elsewhere.

Patch test is normally done on the initial consultation stage, however the patch test may be posted to you along with instructions if you are travelling from far away.

April Lui London Permanent Makeup Portriat

April Lui

London Permanent Makeup Specialist

What To Do Next …

If You Would Also Like To Save So Much Time And
Ditch Your Daily Makeup Routine
Then Call April at London Permanent Makeup Now For
A FREE No-Obligation Consultation on:

Tel: 07725 047821

(If the line is engaged or I am with another client then please leave a message and I’ll get straight back to you as soon as I am free)

Or Simply Fill in Your Name & Email In the Form Below and I will contact you shortly …